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Employer Branding - An HCI learning track PDF Print E-mail
Written by EBO Editor   
Tuesday, 29 December 2009 08:08
Based on her new book, Brand for Talent, Libby Sartain will highlight how organizations must build a talent brand in order to attract their most critical talent segments to come to work. In just the past few years the marketplace for talent has fundamentally changed, partly because the needs of business have changed, partly because the availability of technology has changed how workers and business connect. Today business competes for talent in a free global marketplace in which traditional definitions of job and employee no longer relate.

To view the details of the webcast please click here>


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Presentations from the ERE Social Recruiting Summit PDF Print E-mail
Written by EBO Editor   
Wednesday, 18 November 2009 06:06
If you were unable to get to the ERE Social Recruiting Summit this week in NYC you can watch the presentations here on ustream. To view the presentations please click here>


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milch & zucker celebrates 10th Year Anniversary PDF Print E-mail
Written by EBO Editor   
Tuesday, 18 August 2009 20:30
To celebrate our 10th Anniversary at milch & zucker we would like to invite you on a special around-the-world trip, entitled "A Journey from Attraction to Selection" conference to be held on 5th and 6th October 2009. During this trip, you will be highlighting a variety of aspects ranging from employer branding and recruiting to the latest and most innovative HR marketing strategies. International speakers from Australia, Belgium, Germany, Great Britain, the Netherlands, Switzerland and the United States will be on hand to share their experiences and expertise with you during this highly interesting congress. On Day Two, Brett Minchington, Chairman/CEO, Employer Brand International will be presenting his renowned "Employer Brand Global MasterclassTM".

Despite the dire financial situation across the globe, companies everywhere are suffering from a severe "talent crisis", which is hindering them from taking advantage of their potential for success. Irrespective of the current phase of economic stagnation, up to 30% of some 39,000 employers surveyed (representing 33 countries) are finding it increasingly difficult to find qualified personnel (Manpower Inc., The Global Talent Crunch, 2009).

This trend is guaranteed to continue, gaining impetus at the very latest by way of the expected economic upswing, the negative demographic developments in industrialised nations and the paradigm shift in the field of communications (Keyword: Web 2.0).

With this conference, we would like to help you and your company ready yourselves for these upcoming challenges and to introduce you to the best possible solutions. Selected speakers from Australia, Belgium, Germany, Great Britain, the Netherlands and the United States will show you how to attract, engage and retain qualified job candidates, covering aspects from the development of your employer brand and innovative HR marketing strategies all the way to the actual recruiting process.

About milch & zucker

Our corporate philosophy:  Being different yet remaining modest

Blending HR marketing and eRecruiting into one harmonious mix. With a splash of milk & a sprinkle of sugar!

Imagine, for a minute, that you could combine your HR marketing activities with your recruiting strategy! It is in fact not as difficult as you might think. All you need are the proper ingredients, like with a good cappuccino! Take a freshly prepared espresso, a healthy dab of milk froth, one or two teaspoons of brown sugar and voilá, you've just realised it ... good taste is in the mix! What's all this talk about beverages, you may be asking yourself now. Let us explain! The espresso represents our clients and their projects. We at milch & zucker stand for HR Marketing Solutions and eRecruiting Solutions. The blend is up to you! Once thing is certain. You will receive a solution that meets the demands of you and your target groups!

milch & zucker has been bringing marketing and software development under one roof since 1998. Successfully, needless to say! Since those early days, we have gained a great deal of experience and are now recognised specialists in the field of human resources. Here at milch & zucker , specialists, including physicists, information scientists, bachelors of communications, designers, software programmers and many more, come together, offering their know-how for a common good. Our unique mixture of specialists and fields of expertise enables us to solve complex tasks quickly and with little or no external assistance. The main emphasis of our efforts will continue to be on the positive depiction of our clients as employers and the continuous improvement of process chains.

Why not try Human Resource Management with milch & zucker? We are sure you'll find the end product most agreeable!


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Employer Brand International - Global Research Forum - Johannesburg PDF Print E-mail
Written by Peter Schmitt   
Wednesday, 05 August 2009 20:39
Global Research Forum
Johannesburg
Thursday 6th August from 9.00am-11.30am

The forum is the South African series of a global research project Employer Brand International (EBI) are undertaking on the topic:

"Optimising the value of your intangible assets through leveraging your brand portfolio (employer, consumer and corporate brands)"

This research forum has previously been held in Denmark in March and USA in June. Leaders from companies such as Microsoft, Dankse Bank, Delta Airlines, 3M, E&Y, Coca-Cola and TMP Worldwide, etc have been involved in the forums and the Johannesburg forum will bring together an invited list of senior leaders from companies in South Africa.

Brett Minchington, Chairman/CEO of EBI will open the fourm and the discussion will be facilitated by Prenai Pillay, Advisory Team-Employer Brand International and Peter Schmitt, Managing Director, Tribalfish.

For further details about the forum please visit www.tribalfish.net


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New CIPD guidance highlights importance of a strong employer brand in a recession as a tool to create the workplace of the future PDF Print E-mail
Written by EBO Editor   
Wednesday, 01 July 2009 07:42
MEDIA RELEASE: The Chartered Institute of Personnel and Development (CIPD) has launched a new guidance on employer branding to reflect the challenges organisations face in recession. Based on content gathered at roundtable discussions with practitioners, consultants and academics, it provides practical pointers to help navigate employer branding in the current context.
To read the full release click here>


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