Add this page to your favorite Social Bookmarking websites
Nas heats up Carolinas Hospital System employment branding for road exhibitions
Written by EBO Editor
Saturday, 15 August 2009 08:21
NAS Recruitment Communications announced today the development of an attention-grabbing creative concept and employment branding graphics presentation that has effectively made the Carolinas Hospital System "top dog" at recruitment events.
Starting with the notion of how "cool" it is to be part of the Florence, South Carolina healthcare provider, NAS introduced a touch of humor in banner display designs used at career fairs. Using a photograph of a Dalmatian wearing sunglasses ? a departure from the typical hospital scene or personnel photography ? and tying in giveaways of sunglasses and Dalmatian-shaped pens, the displays attracted a higher rate of traffic than Carolinas Hospital System had experienced before.
According to Irene Putnam, RN, Employment Manager for Carolinas Hospital System, "We are always the most popular booth at career fairs. 90% of people walking by stop to see what it's all about. And the pens are a big hit, too."
The Dalmatian displays generated so much positive feedback, NAS designed a recruitment brochure around the same theme to attract qualified professionals to Carolinas Hospital System and its state-of-the-art medical center for "the coolest careers anywhere."
Tina Davis, Director, Business Development for NAS Atlanta, said, "Our business is about differentiation and engaging a candidate in a memorable way. I love it when a client allows us to think out of the box and create something that stands out. We are very proud that this campaign was so successful for our client."
NAS Recruitment Communications, part of the McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
Add this page to your favorite Social Bookmarking websites
Evolution of recruiting
Written by EBO Editor
Monday, 27 July 2009 12:16
What's next in recruitment?
Opening to the Social Recruiting Summit held at the Googleplex June 15, 2009. Developed by Brendan Shields (ere.net) and Susan Burns (talentsynchronicity.com)
Add this page to your favorite Social Bookmarking websites
Companies eager to tap young talent
Written by EBO Editor
Monday, 27 July 2009 10:22
In an article by Derek Sankey, for Canwest News Service, one of the ways companies are planning to weather the current economic storm and emerge ready to beat the competition is by actively engaging young graduates on their own turf. Sharleen Wei and Erin McGuire, two recent master's of business administration (MBA) graduates from the University of British Columbia's (UBC) Sauder School of Business, made their career decisions based almost exclusively on the presence of Best Buy Canada Ltd. managers on campus.
Add this page to your favorite Social Bookmarking websites
Recessional Recruiting
Written by EBO Editor
Monday, 13 July 2009 10:37
Given the dire headlines of job cuts, recruitment freezes and imposed unpaid leave, a new report by Jobsite asked over 4,000 employees and 500 HR managers for their opinions on recruitment and career progression during a recession.
Key findings of the study include:
41% of HR Managers are concerned about being able to retain their employees during the recession
A quarter of candidates are either confident or very confident about job security or finding a new job
Over half of employees are looking for a new job (52%) and only the minority (16%) are job seeking due to redundancy
36% of companies haven't changed their recruitment strategy in light of the recession
60% of workers haven't changed their job hunting strategy, but 16% say they're more flexible in which jobs they apply for
53% of firms are still hiring, with 80% of these looking for full time, permanent staff
21% of organisations aren't replacing staff that leave
One in ten companies are taking on recession busting staff
To download your free copy please click here and follow the links
