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When Campbell was in the Soup |
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Written by EBO Editor
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Saturday, 06 March 2010 08:56 |
Douglas R. Conant likes a challenge. The president and CEO of the Campbell Soup Company, Conant picked up the reins nine years ago when the company's share price was down and customer loyalty was on the wane. He knew that he could assemble a team to revitalize the company, revamp the product line, fuel innovation, win back customers, and make Wall Street love soup (and cookies and spaghetti sauce and juice) again.
In part one of a two-part interview on Gallup Management Journal, Conant described how engaging the workforce was integral to his plan. Engagement, he believes, creates trust and inspiration -- and trusting, inspired employees can accomplish extraordinary things. But he knew it would be difficult work. In fact, he predicted that it would take a decade to get the company firing on all cylinders again and the workforce engaged top to bottom.
To read the full article please click here>
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Your investment in employer brand |
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Written by EBO Editor
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Thursday, 18 February 2010 09:14 |
In a recent blog post Libby Sartain provides some useful advice on where your investments in employer branding are likely to involve.
Libby advises, Overall, to brand from the inside, your investment (in hard or soft dollars, depending on your internal resources) will likely include the following:
- Employee and leadership research—if you decide you need current data on how your employees and leaders view your talent, brand, and business issues.
- Advertising agency support—if your approach to brand from the inside will involve work with your advertising agency to connect to your customer brand work.
- HR consultant support—if your approach to brand from inside involves a significant amount of work on your people strategy, issues, programs, and systems.
- Change/engagement/communication support—if your implementation of your employer brand represents a significant shift in your employee point of view.
To read the full post please click here> |
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Toyota employer brand could be damaged after recall crisis |
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Written by EBO Editor
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Friday, 12 February 2010 13:01 |
According to Personnel Today UK article, Toyota's HR department could have a mammoth task on its hands in repairing the damage caused to its employer brand in the wake of the recall scandal, leading brand experts have warned........Consultancy Brand Finance, which publishes a rank of leading brands, warned that if the aftermath of the recall was not handled well, as much as 20% could be wiped off the brand's value, leading to a negative impact on Toyota's reputation.
A spokesman said: "Clearly, a recall on this scale will have a detrimental impact on the employer brand. Potential employees will be less attracted to an automotive company that produces faulty cars, particularly when the technical faults can have potentially fatal consequences.
To read the full article please click here>
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Employer Branding - The secret to attracting job applicants |
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Written by EBO Editor
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Thursday, 04 February 2010 09:31 |
In an article on minnesotajobs.com by Steve Klein he says, "Employer branding is the key to finding and retaining employees in today's hotly contested labor market. IBM uses it. So does L'Oreal, Deloitte, American Express, Starbucks, Research in Motion and Intel. Quite simply, people want to work for them. But why? What is their secret?
Employer Branding. It's the way they sell themselves - not their products - to potential employees. It's the way they communicate to job seekers all of the perks and benefits of becoming an employee. It's the way they position themselves as an "Employer of Choice" - the first company that springs to mind when somebody thinks of working in that industry.
But Employer Branding is not just for the giant multi-national corporations. Any company can take advantage of it - big or small. And now, more than ever, Employer Branding is necessary for all companies to attract and retain the employees that are needed for success.
To read the full article please click here>
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What shape is your employer brand in for the economic recovery? |
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Written by Peter Schmitt
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Wednesday, 27 January 2010 10:03 |
Chinese Proverbs, Spanish Geese, Employee Engagement and Your Employer Brand
What do Chinese proverbs, Spanish geese, Employee Engagement and Your Employer Brand have in common you may ask? Not a lot directly. But indirectly, some surprising commonalities emerge to provide some significant pointers as you consider the impact of the global recession on employee engagement and your employer brand.
There is a Chinese Proverb which reads “Make happy those who are near, and those who are far will come.”
I watched a video from TED (www.ted.com) recently. A parable by an American chef called Dan Barber about foie-gras (specially fattened goose or duck liver). Now if you have any interest in cooking or food, you will know that foie-gras is the chef’s favourite ingredient. Its taste: rich, buttery. Its texture: delicate, unctuous. Its versatility in cooking: from appetizers to entrees to mains to deserts. It’s just sublime. The problem comes with how it’s produced. The fattening is typically achieved through ‘gavage’ - being force-fed corn. In Anglo-Saxon countries, this poses a problem to many, causing emotional outbursts amongst animal-rights supporters, restaurants to be boycotted and the production and sale of it has even been banned in several states across America. |
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