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Are you wasting recruitment marketing dollars? Possibly..... |
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Written by EBO Editor
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Thursday, 18 February 2010 09:18 |
In a new blog post on HR Search Marketing the author, Nicole Bodem suggests the value of the “Candidate Relationship Manager” over traditional search functions.
Nicole advises, "The candidate relationship manager is different from a recruiter. They are there to be a liaison for your candidates, help to ensure their applicant experience was positive, and ensure that they feel communicated with vs. left in the black hole of death. After all, these candidates own part of your employment brand."
To read the full blog post please click here>
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It’s time to think differently about graduate recruitment! |
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Written by Brett Minchington
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Wednesday, 26 November 2008 11:39 |
A UK study by the Association of Graduate Recruiters involving 10,000 students and graduates and 395 employers and intermediaries i found 34% of graduates are in temporary work not related to their career and 12% have a permanent career job in a non-graduate job immediately after graduation. These statistics are alarming and send a clear message to organisations (and Universities!) that if they are to win the hearts of minds of graduates they need to get closer to the talent source and begin their recruitment program in the early stages of the students university program.
Employer brand strategist, Brett Minchington shares 10 insights into graduate recruitment from a keynote address he delivered at the recent International Placement conference in Italy along with Dr John Sullivan.
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The W.I.N. Philosophy of Recruiting: Why you don't need an avatar to be successful |
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Written by Ryan Estis
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Tuesday, 21 October 2008 16:03 |
Successful recruiting today requires a philosophy, approach and mindset to WIN talent. Di fferent from the notion of simply hiring, winning talent implies emerging victorious after what is often a rigorous and hard-fought battle for the best and brightest. To further di fferentiate, hiring people is something companies do. Winning talent is something companies must earn. While many recruiters seemingly have the will to win, many companies still lack the will to prepare to win in the increasingly competitive arena for A-level talent.
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Put the right message out there and candidates will find them! |
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Written by Brett Minchington
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Sunday, 21 September 2008 10:53 |
International employer brand strategist Brett Minchington MBA has recently returned from his European speaking tour and shares his views on channels candidates should access to research a company’s employer brand before applying. Brett also provides guidance for company’s on creating an employee ambassador program to drive unsolicited applications and grow talent pools.
Researching the employment offering
Today’s candidates have access to numerous online and offline communication channels to research the employment experience on offer at a company they are interested in joining. Companies need to ensure the communication of their employer value propositions through offline and online channels cuts through the clutter of increasingly fragmented media and messages. They can no longer rely on traditional media such as press advertising to influence candidates in applying to work for them.
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